About Us
AFAQ AL-SULTAN GENERAL TRADING CO is an Iraqi company established in Baghdad. The founders are among the largest and oldest traders of tires, batteries, and wheels, possessing inherited expertise since 1964. They are also the exclusive agents for several high-quality brands.
By 2007, the business expanded further with the establishment of a new company in Dubai, United Arab Emirates. This new entity leveraged Dubai’s position as a global trade hub, facilitating stronger connections with manufacturers in China and enabling more efficient distribution. The growth in Dubai not only broadened the business’s reach but also enhanced its reputation as a reliable source for high-quality imports, paving the way for continued success in the coming years.
Our dedicated employees and professionals manage more than 20 warehouses and retail outlets in Baghdad and Sulaymaniyah, Iraq, along with over 15 warehouses and 4 retail outlets in the United Arab Emirates, strategically located to enhance logistics services and ensure efficient product distribution.
Our Mission
At Afak Al-Sultan, we strive to redefine the driving experience in Iraq by providing original tires with the highest standards of quality and performance. Our mission is to achieve the highest levels of safety and efficiency on the road, with integrity at the core of everything we do, ensuring transparent and honest dealings with our customers. Quality is our priority, as we import and offer only the best products to meet strict standards. Our customer-focused approach prioritizes the needs and preferences of our clients in every aspect of our business, supporting innovation and reliability. Our commitment to continuous improvement provides reliable solutions for all your automotive needs.
Our Vision
في شركة افاق السلطان نتصور أن نصبح الخيار الأفضل لعشاق السيارات في العراق، المعروفين بالتزامنا الثابت بالموثوقية والابتكار والجودة العالية للإطارات. نحن نهدف إلى وضع معايير صناعية جديدة من خلال توسيع نطاق منتجاتنا، واعتماد التكنولوجيا المتطورة، وإعطاء الأولوية للاستدامة البيئية. ومن خلال نهج يركز على العملاء واستراتيجيات التفكير المستقبلي، فإننا نسعى جاهدين لتشكيل مستقبل مشرق للسيارات في العراق، مما يضمن رحلة سلسة وآمنة لكل سائق
Partners
